2025
The Innovation Report
We turned a dense research report into a multi-format content ecosystem: a hero film, six short-form videos, an interactive microsite and a social campaign — all built from the same strategic narrative.
Project hero image / videoUpload via CMS → Projects → Image field
0101
Finding the story inside the data
Step 01 imageCMS → Project → Case Study Step Image
0202
One narrative, multiple formats
Step 02 imageCMS → Project → Case Study Step Image
Results
8x
More engagement than previous year's report
3,200
Microsite unique visitors (week 1)
+28%
Report download increase