Strategy-led creative consultancy
Dubai, UAE
Selected projects
Every project starts with a problem, not a brief. What you see here is strategy made visible.
Emirates NBD needed to reposition itself as a future-facing institution. The existing brand perception was safe but unremarkable — a bank that worked but didn't inspire.
McLaren Dubai was launching its new showroom and needed a film that captured the visceral thrill of the brand without resorting to the clichéd supercar-on-empty-road formula.
Dubai Tourism wanted to reach a new audience — culturally curious travellers who dismissed Dubai as superficial. The brief was to reveal the depth beneath the skyline.
Al Ghurair Foods is one of the largest flour producers in the region but had zero brand presence with end consumers. They needed content that humanised an industrial brand.
PwC Middle East published an annual innovation report that no one read. They needed to transform 80 pages of data into content that C-suite leaders would actually engage with.